Soul Vibes Flyers
Grand Opening
The first flyer was for the store’s grand opening and because of that, the design is more general. This was to allow the store to grow and figure out their niche over time rather than being tied down from the beginning. The style of the flyer is reminiscent of a wooden sign with light colors to play into the location of the shop.
10% Off flyer
The second advertisement was able to cater to a more specific audience as the business was able to determine a target audience. A tye-dye background was used and dark wood panels were used to create contrast. The use of the wood panels was to create a sense of unity between the posters and begin establishing their brand.