Jack Daniels Tennessee Whiskey

Jack Daniels wanted a dynamic picture of their original Tennessee Whiskey. Showing a glass of whiskey with a splash was the perfect way to create a dynamic picture and capture the color of the drink. The red table cloth underneath further plays into the red undertones of the whiskey which further accentuated the color. The bottle next to the glass uses light diffusion on the bottle half with a harsh highlight on the top to leave the label legible and highlight the “NO. 7” on the neck. Finally, a backlight was positioned behind the left side of the bottle to add dimension to prevent the bottle from blending into the background.